ปัจจัยเชิงเหตุแบบบูรณาการทางจิตสังคมที่เกี่ยวข้องกับพฤติกรรมการป้องกัน โรคติดเชื้อไวรัสโคโรนาของนักศึกษาระดับปริญญาตรี
คำสำคัญ:
ปัจจัยทางจิตสังคม, พฤติกรรมการป้องกันโรคติดเชื้อไวรัสโคโรนา, นักศึกษาปริญญาตรีบทคัดย่อ
การวิจัยนี้เป็นการศึกษาความสัมพันธ์เปรียบเทียบ โดยอาศัยกรอบแนวคิดพื้นฐานจากรูปแบบทฤษฎีปฏิสัมพันธ์นิยม โดยมีวัตถุประสงค์เพื่อบ่งชี้ตัวทำนายที่สำคัญและปริมาณการทำนายของจิตลักษณะและสถานการณ์ที่เกี่ยวข้องกับพฤติกรรมการป้องกันโรคติดเชื้อไวรัสโคโรนา กลุ่มตัวอย่างที่ใช้ในการวิจัยนี้คือ นักศึกษาระดับปริญญาตรี จำนวน 612 คน สุ่มตัวอย่างด้วยวิธีการสุ่มแบบหลายขั้นตอน ผลการวิจัยพบว่า การรับข้อมูลข่าวสารจากสื่อออนไลน์ มีความสัมพันธ์ทางบวกอย่างมีนัยสำคัญกับพฤติกรรมการป้องกันโรคติดเชื้อไวรัสโคโรนา (r = 0.638, p < .01) และผลการวิเคราะห์ถดถอยแบบพหุคูณ พบว่า ปัจจัยด้านจิตลักษณะเดิม สถานการณ์ และจิตลักษณะตามสถานการณ์ สามารถทำนายพฤติกรรมการป้องกันโรคติดเชื้อไวรัสโคโรนาของกลุ่มรวม โดยทำนายได้ 71.70% ตัวทำนายที่สำคัญที่สุดคือ การรับรู้ข่าวสารจากสื่อออนไลน์ และยังพบกลุ่มเสี่ยงได้แก่ กลุ่มนักศึกษาเพศหญิง กลุ่มนักศึกษาเกรดเฉลี่ยต่ำ และกลุ่มนักศึกษาที่เรียนสาขาทางด้านมนุษยศาสตร์ สังคมศาสตร์และบริหารธุรกิจ ผลการวิจัยนี้ ได้ชี้แนะถึงแนวทางการพัฒนาในเชิงป้องกัน เพื่อสนับสนุนให้เกิดพฤติกรรมการป้องกันโรคติดเชื้อไวรัสโคโรนามากยิ่งขึ้นให้กับหน่วยงานที่เกี่ยวข้องทางด้านสาธารณสุข อีกทั้งยังเป็นพื้นฐานสำหรับการต่อยอดงานวิจัยไปสู่การศึกษาพฤติกรรมด้านสาธารณสุขในอนาคต
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