The Effects of Instructional Media to Cultivate Moral Behavior through Social Media for Undergraduate students
Keywords:
instructional media, moral cultivation, undergraduate students, social mediaAbstract
This research aims to compare psychological characteristics and moral behavior among undergraduate students who were taught using the above method and those who studied traditional ethical and moral courses. The sample consisted of 200 undergraduate students of Srinakharinwirot University in the academic year 2019. Effectiveness testing was performed by dividing a sample of 74 undergraduate students into three groups: individual testing, group testing and field testing, consisting of 5, 15 and 54 members, respectively. To study the results, a sample of 200 undergraduate students was divided into 3 groups: Experimental Group 1, Experimental Group, and Control Group. The research instruments consisted of the moral reasoning test (α = 0.98), attitudes towards moral behavior scale (α = 0.94), and moral behavior scale (α = 0.92). The data were statistically analyzed by using Multivariate Analysis of Covariance (MANCOVA). The results showed Learning Outcomes of Experimental Group were according to the learning management plan; that on attitudes towards moral behavior, Experimental Group 1 and Experimental Group 2 each had significantly different average scores from the Control Group at a significance level of .05. Only Experimental Group 1 had a significantly different average score on moral reasoning from the Control Group at a significance level of .05; and the average scores on moral behavior of each of the three groups were not significantly different at a significance level of .05. Moreover, this media is used in instruction or activities to promote ethical behaviors for young people in society.
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