Factors affecting awareness of privacy care on TikTok media among early childhood children of parents in Bangkok
Keywords:
Social Media, Early Childhood Parents, Early Childhood PrivacyAbstract
This research aims to study the level of opinions about factors that affect awareness of privacy on TikTok media in early childhood, and to study factors that affect awareness of privacy on TikTok in early childhood. The sample group used in the research was 423 parents of early childhood children between the ages of 0–6 years in Bangkok using a questionnaire. By using a questionnaire. Data were analyzed by frequency, percentage, mean, standard deviation and multiple regression analysis. The finding of the study are as follows: 1) the majority are female, aged 21-30 years old, employed in private company with monthly family income of 30,001 - 45,000 baht. 2) Various factors including psychological, situational, privacy and security as well as awareness and protection of personal information collectively contribute to the high level of awareness among parents and 3) Factors affecting awareness of privacy care on TikTok media in the same direction include psychological factor, situational factor and privacy and security factor. They can jointly predict awareness of privacy care on TikTok media in early childhood, with a total of 25.7 percent. Therefore, the equation for predicting the analysis of awareness of privacy care on TikTok media in early childhood is 1.800 + 0.107 (X2) + 0.099 (X3) + 0.332 (X4).
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