บทวิจารณ์หนังสือ “การวัดผลโดยนัยทางจิตวิทยาสังคมและจิตวิทยาเชิงบุคลิกภาพ"

Abstract

Book Review “Implicit Measures for Social and Personality Psychology”

Abstract

Implicit Measures for Social and Personality Psychology is a textbook about the methods and techniques used in implicit measurement. The author has divided the book into 5 chapters. The first chapter provides an introduction to implicit assessment and the second chapter presents evaluative priming as the implicit measure of attitudes. The next chapters cover the Implicit Association Test and the Flexibility of the Implicit Association Test. In the last chapter, the author discusses the basic operations, computer program and useful information for designing and analyzing the data.

Keywords: Implicit measures, Evaluative priming, Implicit association test