Factors Affecting Intention to Use Technology and Drone Innovation In Agricultural Management in Nakhon Nayok Province

Abstract

The purpose of this research was to study factors affecting intention to use drone technology and innovation in agricultural management in Nakhon Nayok Province. There is a collaboration with the Nakhon Nayok Provincial Administrative Organization to provide innovative drone services for farmers. Which is survey research and the sample group was 400 farmers in Nakhon Nayok Province.  The research tools were closed - ended questionnaires, escriptive statistics analysis , and analysis of correlation analysis between independent and dependent variables. As for the factor of acceptance of using drones for agriculture among farmers in Nakhon Nayok Province , it was found that the factor of perception of the benefits of drone technology in agriculture correlated with the attitude of using drones in agriculture at a high - level , r = 0.715. The attitude towards using drones was also highly correlated with intention to use agricultural drones , r= 0.912. The perceived benefits from drone technology for agriculture also correlated with the willingness to use drones at a very high level , r= 0.941 , with statistical significance at the 0.01 level.