INNOVATION OF GOOD THINGS IN THE COMMUNITY: THE EXTENSION OF WISDOM TO ECONOMIC VALUE ADDITION

Abstract

Objectives of this research were to: 1) To study the local wisdom of Nong Bua District, Nakhon Sawan Province. 2) To extend the local wisdom of Nong Bua District, Nakhon Sawan Province. 3) To develop tourism products and activities of Nong Bua District, Nakhon Sawan Province. It is a qualitative research, collect information by researching documents. And field operations collecting data through in-depth interview from 30 key informants. The tools used in the study consisted of workshops, structured interview and focus group discussions. Collect information manually. The data was analyzed by content analysis method. Findings were as follows:

1. 1. Historical development of Nong Bua District Nakhon Sawan Province It has a long history and can be traced back to the Dvaravati era. and develop accordingly but found that prosperity lacked continuity.
2. Local wisdom of Nong Bua District can be divided into 9 areas: landscape agriculture Industrial, medical, natural resource and environmental management Funds and community businesses, arts, languages and literature, philosophy, religion, traditions, and nutrition.
               3. the extension process It is a selection of only wisdom that is a consumer and consumer product. including various services occurring in the community When developing and must be in line with community tourism plans to create economic value.
3. In addition to having a quality standard product, it is important to produce a tourism map that connects the outstanding 3 areas, namely community networks, sufficiency lifestyles. Thai Ways, Dharma Ways and Innovative Ways of Good.