THE IMPACT OF THE CORONA VIRUS EPIDEMIC 2019 ON RESTAURANT BUSINESS IN THONBURI DISTRICT, BANGKOK

Abstract

The objectives of this study were as follows: 1) to study the impact of the Coronavirus 2019 epidemic on restaurant businesses in Thonburi District, Bangkok 2) to propose guidelines for helping restaurant operators in Thonburi District, Bangkok. The researcher uses a qualitative research approach which is a study and analysis of documents, in-depth interview and non-participant observation. The researcher used a descriptive analysis method.

The results of the study revealed that 1) the impact of the Coronavirus 2019 epidemic on restaurant businesses in Thonburi District, Bangkok: (1) The number of restaurant customers has decreased from the original. (2) The restaurant has a low income. (3) Restaurants have more expenses. (4) Customers still lack confidence in eating out.
2) Guidelines for helping restaurant operators are as follows: (1) The government should have measures to help those. (2) The government sector should have a policy to control the prices of goods and raw materials in accordance with market demand and supply. (3) Entrepreneurs should establish new operating standards on hygiene. (4) Entrepreneurs should turn to the importance of cost management. The results of this research can be applied to restaurant operators as a guideline for adjusting for survival in business operations.