Problems and Requirements of the OTOP groups in Chiang Rai Province

Abstract

This article aims 1) to present the operational situation of the 3-star OTOP group in Chiang Rai Province and 2) to survey and analyze problems and requirements of the 3-star OTOP group in Chiang Rai Province. This article uses documentary data collection methods, observational, in-depth interviews and group discussions to analyses the dataset with 20 people of 3-star OTOP operators in Chiang Rai province, totaling 13 groups. The results revealed that in 2019, 378 OTOP groups were selected as the best products under the One Tambon One Product (OTOP) project, of which 51 groups are the 3 star OTOP group. Which consists of 4 types of products, including 1) food, 2) clothes, 3) decorations and souvenirs, and 4) non-food herbs. As the problems of the 3star OTOP group had 4 items, including 1) marketing and public relations, 2) group management, 3) raw materials and equipment and 4) product production. And the requirement of the 3-star OTOP group had 5 items, including 1) product development 2) marketing and public relations 3) group management, 4) strengthening of the group and 5) suggestions for improvement from government agencies.