Promoting the Value of Agricultural-way with Tourism in the Area of Sao Cha Ngok, Bang Khla District, Chachoengsao Province

Abstract

The purposes of this research were 1) to explore existing resources available in the area, which are beneficial for being tourist attractions in the community of Sao Cha Ngok   Sub-District, Bang Khla District, Chachoengsao, and 2) to explore the guidelines of promoting the use of existing resources in the area to be beneficial for being tourist attractions with no impacts to the living conditions and the environment in the community. This research uses qualitative methodology. The data were obtained from in-depth interviews and brainstorming ideas from the community leaders, local people, group of agriculturists and food processors of agricultural products in the area of Sao Cha Ngok Sub-District, Bangkhla District, Chachoengsao. The research results found that as the Bangpakong River has been flowing through the area of Sao Cha Ngok Sub-District, this area has special features of three kinds of water; fresh water, salt water, and brackish water. As a result, agricultural crops grown in Sao Cha Ngok Sub-District, such as mangoes, coconuts, betel nuts, celeries, and radishes, etc., are famous for their taste and deliciousness. In addition, most of people in this area of Sao Cha Ngok Sub-District are emigrated from China in which the style of living has related to making a living, growing integrated economic crops, and utilizing the benefits of available space between ditches. Additionally, there are important cultural places as well as local beliefs such as the statue of Luang Pho Lua, Pan Kim Yue Ii Tua Chinese canteen for vegetarians, and Thai boxing learning center such as Por. Pramuk Muay Thai Gym. Due to the variety of agricultural resources, specifically unique identity of living, culture, and local beliefs, the area of Sao Cha Ngok is potential to be an agricultural tourist attraction to attract the tourists' attention as well as giving alternative choice for tourists. Moreover, the agriculturists will have an opportunity to sell their agricultural crops and processed agricultural products from direct sources to increase their income from tourism and it will also result in sustainable careers in agriculture of the community.