THE STUDY OF GUIDELINES AND FACTORS AFFECTING THE SUCCESS IN S-CURVE INDUSTRY: A CASE STUDY OF A CEMENT COMPANY

Abstract

During this economic crisis, the government has taken the opportunity to deploy policies to drive investment in targeted industries. S-Curve industry is an industry that needs to be reinvented through improvements and adoption of technology and creativity so that the industry can continue to grow in the future. It is to increase competitiveness and create growth for the Thai economy in the long run. The main goal is the technology development in order to produce cutting-edge innovations. The cement industry is one of the businesses that can help develop the country's industrial sector to be modern and globally competitive. Therefore, businesses that have complete supporting factors will be ready to transform the organization into the S-curve industry in order to create more stability for the company. This academic article aims to study factors of entrepreneurial abilities and marketing mix factors affecting business transformation into S-Curve industry. Plus, the research summarizes the guidelines for the development of the organization to the S-Curve industry for companies in the cement industry. The result of the study shows that the cement company should accept more product lines to the process and should adapt to the unexpected current situation quickly.