Published: 06/30/2025

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Research Articles

Marketing Factors Influencing the Purchasing Decision of Durian Paste Products in Bangkok and Its Vicinity

Nicharee Saelueang, Tassanee Sirariyakul

8-23

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Factors in Digital Marketing Influencing the Decision to Use Outsourced Accounting Services in Bangkok

Priyaporn Jarus, Tassanee Sirariyakul

24-40

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The Study of the Relationship between MICE City Development and the Well-being of the People in Khon Kaen Province

Jitlada Rattanawong, Boontarika Lasanthia, Varattya Jongnok, Suchanart Jaisan, Thanawat Tantipanichkul

41-55

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Factors Influencing the Decision to Purchase Packaged Rice under the Phanom Rung Brand through Online Channels

Suthada Bangsomboon, Jaratchwahn Jantarat

56-69

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Work Stress Affecting the Job Performance of Personnel A Case Study of the Department of Highways (Central Office)

jidapa wanitkarnkul, Pattareya Henklang, Anong Taiwan, Aree Mayoungpong

70-83

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Academic article

Workforce Development to Adapt to Market Changes in the Era of Advanced Technology

Sarayoot Ratsamee

84-100

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Product Development Towards Brand Creation Through Innovation

Anugul Rotwiwat

101-110

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Strategic Organizations' Sustainability, E-Business Innovation and E-HRM in the Age of Disruption: A Cultural Agency Theory Approach

Siribuppa U-tantada, Maurice Yolles, Ampon Shoosanuk, Bahaudin G. Mujtaba, Yingsak Jittakoat, Puree Kanchanakas

111-125

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Book Review

สูตรลับเล่าทุกเรื่องให้ขายได้ด้วย Content Formula x AI

Natcha Thumrongchot

126-128

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