Strategic Organizations' Sustainability, E-Business Innovation and E-HRM in the Age of Disruption: A Cultural Agency Theory Approach
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Purpose: This paper aims to develop a conceptual framework integrating three key concepts-sustainability, e-business innovation, and e-HRM with Cultural Agency Theory (CAT). The framework demonstrates how organizations can align these concepts within their cultural, strategic, and operative systems to thrive in digital disruption.
Design/Methodology/Approach: This conceptual study synthesizes CAT principles and contemporary research on sustainability, e-business innovation, and e-HRM. The analysis incorporates empirical findings from recent studies (2024-2025) and case examples across diverse organizational contexts to validate the proposed framework.
Findings: Achieving strategic alignment within the Cultural Agency Theory-grounded conceptual framework of any organization and three concepts of testable propositions, sustainability, e-business innovation, and e-HRM, are presented as a continuous, adaptive, self-reflection and self-development process and dynamic. Success centers on an organization's ability to cultivate adaptability within its cultural system, maintain strategic coherence within its strategic system, and ensure agility in operative systems in response to disruptively dynamic environments.
Practical Implications: The CAT-informed framework for organizations to strategically integrate sustainability, e-business innovation, and e-HRM, driven by cultural adaptability, strategic coherence, and operational agility, offers a pathway to survive and thrive amidst ongoing digital disruption. It emphasizes the importance of leaders in aligning these crucial functions within their unique cultural context for enhanced resilience and competitive advantage in the global market.
Originality/Value: This paper provides a fresh perspective by integrating Cultural Agency theory with strategic alignment, delivering a valuable framework for understanding and improving organizations' sustainability amidst disruption – something missing in current research.
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