Social Research on Perspectives towards Thai Traditional Business SME Ethical Management
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Abstract
This research aims to analyze the perspectives about Thai Traditional Business SME, focusing on the management style of the Thai Traditional Business. Thai traditional massage has been worldwide well known for the unique, natural and amazing treatment. Therefore, it is crucial to understand the overall contexts of their management and operations as to plan for the sustainability in the future. The research population refers to Thai Traditional Massage SME owners. The qualitative approach, based in the constructivist paradigm, is principally employed, utilizing the depth observational interview with 20 business SME owners of the Thai Traditional massage service to apprehend and interpret insight of their operation. Means and Standard Deviations are then presented to stretch the phonemic and social realities. The findings disclosed that the business and operation model of the majority of the business entrepreneurs operates day-time services. Their majority of investment come from the private equity and loans from public financial institutions. The Thai Traditional Message business is organizationally structured, though loosely to some extent. The employees’ work responsibilities are evidently supervised and divided, whereas the power of management still belongs to the owners’ families of the businesses. The importance challenge observed from the research is to consistently perpetuate employees’ professional skill and competencies. Entrepreneurs have focused their quality of services to a key strategy to satisfy customers. However, the facing critical barriers were the shortage and high turnover of employees with sound skills. The Thai Traditional a service charges are from 500-2,000 baht for 30-60 minutes per time, and Sundays is the most popular for customers.
In this work, efforts is being made to uncovered some specific strategies that can be used to managed context information that reaches the center of decision making, the work is concluded with a detail comparison of the strategies to enable context application developers make right choice of strategy to be employed in a specific situation.
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