Demand behavior Real Estate Project of Long Stay tourists in Chiang Mai

Abstract

This research is Quantitative research, the purpose of this study is to study the Demand behavior Real Estate Project of Long stay tourists in Chiang Mai by inquiring foreign tourists coming to Chiang Mai and housing services for Long Stay in four Real Estate Project: Panon Project, Tandong Project, Home in Park Project and Pimuk Project total number of 219 persons. The results show that tourists arriving for Long Stay demand behavior consists of 5 aspects as follows: 1) The tastes of long-stay tourists find that there is a need for modern single houses and a parking lot / activity area and easy access. 2) On the price level, most tourists are expected to have a rental price of less than 10,000 THB per month and a purchase price of 3-5 million bath. 3) Population determines that there is a housing demand that is located in the suburbs or around the city of Chiang Mai. 4) The price of other products. Alternatively, there is a need to rent or buy a townhouse and 5) Season, there is a need for longer stays in Chiang Mai during November – February.