The marketing strategies of BHG Lifestyle market in Nanning, Guangxi

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Published: Jun 22, 2019
Keywords:
Supermarket BHG Lifestyle Market STP; 4Ps.

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Qianjin Fang
Khon Khan University

Abstract


Chinese traditional supermarket chain industry faces with strongly competition and into plight. Due to the e-business become mature gradually, many foreign supermarket grab market by cooperate with e-business, Chinese many supermarket face with strategies adjustment. In order to regain market shares and develop domestic brand, enterprise need to select a set of marketing strategies combination to fit customer’s different need, to attract customer purchase and like purchase here. BHG Lifestyle market belongs to the local Chinese supermarket brand, after years of operation, enterprises reached a stable state. In Nanning, BHG Lifestyle Market has more than 20 years experiences of business, as the one of domestic supermarket leader in china, their market strategy has a reference value for another local supermarket chain. In this research, researcher study the market strategies of BHG Lifestyle Market based on 4ps of marketing mix, and to establish the STP model for find segment market, target market and positioning of BHG Lifestyle Market. Quantitative method has been used in this study.


Article Details

How to Cite
Fang, Q. . (2019). The marketing strategies of BHG Lifestyle market in Nanning, Guangxi. Asia Pacific Journal of Religions and Cultures, 3(1), 1–20. Retrieved from https://so06.tci-thaijo.org/index.php/ajrc/article/view/242049
Issue
Vol. 3 No. 1 (2019): January - June
Section
Articles

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