Strategies for Community Tourism Development Based on Biodiversity in Nang Phaya Sub-District, Thapla District, Uttaradit Province
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Abstract
As the trend of natural tourism is becoming popular, there are more and more visitors to the area of Nang Phaya Sub-district, which is a tourist area with biodiversity. The objectives of this study were to study tourism strategies based on tourism biodiversity by collecting data via in-depth discussions and group discussions among local leaders, sages, and administrative officials in Nang Phaya Sub-district, Uttaradit Province, and stakeholders. The study found that the strategies to be adapted to develop the community’s tourism based on its biodiversity are the strategy on tourism and environmental resource management, the strategy on the participation of local people, the strategy on tourist service and provision of infrastructure, and the strategy of marketing promotion and tour guide service. These strategies are to be used in the sustainable planning and development of the community tourism of Nang Phaya based on its biodiversity.
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