The Satisfaction towards Online Tourism Tools in Tourist Attractions Selection Behaviour of Single Thai Women Tourists in Bangkok
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Abstract
The purpose of this research is to study the satisfaction towards online tourism tools in tourist attractions and selection behaviour of single Thai women tourists in Bangkok. The objectives are : 1) to study satisfaction towards online tools in tourist attractions selection behaviour of single women tourists in Bangkok ; and 2) to analyse the differences of satisfaction towards online tourism tools characteristics in tourist attractions selection behaviour of single Thai women tourists in Bangkok regarding their personal characteristics. This is a quantitative research utilising questionnaire surveys with 325 samples.
It was found that YouTube has played an important role with single Thai women tourists as a source of tourism information. The single Thai women tourists search for tourism information on accommodation and its reservation through online tools and travel according to the acquired information. Travel blogs and reviews have influenced the selection of tourist attractions of single Thai women tourists. According to the satisfaction of single Thai women tourists towards online tools in selecting tourist attractions is at high level for the overall aspects, whereas, they satisfy the representation style at the highest level. The hypothesis testing found that only the level of education showed differences toward their satisfaction in selecting tourist attractions at the significance level of 0.05; however, there are no differences on other personal characteristic factors.
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References
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