Causal Factors of Intention to Use Food Delivery Service via Mobile Application Food panda for consumers in Nonthaburi Province
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Abstract
This research aimed to develop the causal factors of consumers' intention to use food delivery service via mobile food panda application in Nonthaburi Province and to verify the consistency of causal factors. It was developed with empirical data using questionnaires as a tool to collect data from people who have used the food delivery service through the Mobile Food Panda app. The statistics used for data analysis were structural equations used in the analysis of causal factors to determine the path of influence, causal factors of the variables consisted of 5 areas: 1) consciousness 2) perception of use. Tasks 3) Perception of Ease of Use 4) Exposure to Experience and 5) Intention to Use the Service
The results showed that the developed causal factors were consistent with empirical data, with a predictive coefficient of 0.89, indicating that the variables could explain the variability of food delivery intentions through the mobile food panda app. Of consumers in Nonthaburi province and to examine the consistency of causal factors developed with empirical data, 89% found that exposure aspect had the greatest influence on their intention to use the food delivery service through the app. Mobile Food Panda for consumers in Nonthaburi province.
Keywords: Causal Factors, Service Usage, Food Delivery, Mobile Food Applications Panda,
Nonthaburi Province
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References
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