Business Management Factors in the Marketing of Ecotourism; Tourism Gains New Norms after the COVID-19 Crisis in Nonthaburi Province

Abstract

The objective of this research is to study 1) problems and obstacles in business management, marketing, ecotourism, tourism gaining new norm after COVID-19 crisis in Nonthaburi province. 2) Elements of business management, marketing, ecotourism, tourism gaining new norm after COVID-19 crisis in Nonthaburi province. And 3) business management guidelines to success in ecotourism marketing Tourism achieves a new normal after the sustained COVID-19 crisis in Nonthaburi province by qualitative research methods. The research tool used document analysis and in-depth interviews. A total of 30 key informants analyzed the data. By examining the data in three ways and creating a conclusion and confirming the conclusion.

The results of the research were as follows: 1. Problems and obstacles in the marketing business management of ecotourism, tourism undertaking a new norm after the COVID-19 crisis in Nonthaburi province was: 1) problems of maintaining marketing business management 2) The problem of lack of knowledge of ecotourism marketing business management. Tourism embraces a new normal after the COVID-19 crisis and 3) the problem of serious and continuous lack of government promotion 2. Business management and marketing components of ecotourism Tourism gets new norm after COVID-19 crisis There are four aspects of sustainability: 1) area 2) management 3) activities and processes and 4) Participation in the business management approach, marketing business management for sustainable new norm after COVID-19 crisis, it was found that the top 3 places are 1) management by applying business management, marketing to receive New normal after COVID-19 in line with normal lifestyle 2) Stimulate local people's consciousness to help each other and educate them on business management, marketing, get the new normal after the cattle crisis COVID-19 for the common good; and 3) to provide knowledge on business management, marketing, to gain new norm after COVID-19 to people in Nonthaburi province.