Management Logistic Strategies of Small Community Enterprise Products Cosmetics category in Thailand
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Abstract
The objective of the research was (1) to explore the level of logistics efficiency of community enterprise products. Logistics strategy for product management of cosmetic products community in Thailand and community enterprise management process (2) to analyze the causal relationship of the efficiency of community enterprise product logistics.
The research found that (1) most entrepreneurs were female. They are between 31-40 years of age. Secondary education. The period of business is 5-9 years, the monthly average monthly is between 15,000-35,000 baht per month and there are 3-4 products. The efficiency of the logistics management of community enterprise products is the reliability of the people. Operate Product quality of cosmetics Delivery of goods and their costs Logistics strategies for product management, cosmetic community enterprises in Thailand include customer service. Packaging, information, logistics and customer relationship building Community enterprise management processes such as planning, organization, induction and control (2) community enterprise management processes positively affect the efficiency of the management logistics of cosmetic community enterprise products in Thailand. The logistics strategy should be given to taking into account the efficiency of implementing a logistics strategy for product management, cosmetic community enterprises in Thailand and community enterprise management processes of entrepreneurs, respectively ( 3) The logistics strategy model for cosmetic products community enterprises in Thailand found that The logistics strategy should be given to taking into account the efficiency of implementing a logistics strategy for the management of cosmetic products community enterprises in Thailand and the community enterprise management process of entrepreneurs.
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