The Effective of Digital Marketing to SMEs Bussiness in Thailand
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Abstract
A study of “The Effective of Digital Marketing to SMEs Bussiness in Thailand” aimed to investigate the elements of digital marketing, its influences, and the model of SME for the business end results. This study applied Quantitative Research through Survey Method, its data collection was conducted with the employees of the SME Development Bank. With statistical data analysis, the researcher found that the significance of their genders was 0.491 which exceeded 0.05 levels in all aspects. It showed that different genders did not significantly affect any site operations at 0.05 levels whereas ages, education, business size, enterprise capital, business type, and duration of enterprising until today gained significant values less than 0.05 levels. This showed that general information of respondents about age, education, business size, enterprise capital, business type, and duration of enterprising until today reached their significance at 0.05 levels.
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