FACTORS AFFECTING DECISION MAKING TO STUDY MASSIVE ONLINE OPEN COURSE (MOOC) FOR BACHELOR DEGREES IN BANGKOK
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Abstract
The purpose of this research was to study the factors affecting the decision making on open online education (MOOC) of undergraduate students in Bangkok by using closed-ended questionnaire that passed the confidence examination. The content of the data was collected from 400 undergraduate students living in Bangkok studying online, open system (MOOC) and inferential statistics used to test the hypothesis, including multiple regression analysis. The study found that the factors affecting the decision to open online education (MOOC) of undergraduate students in Bangkok Metropolis with statistical significance at the level of .05, namely educational quality factors The form of communication And the acceptance of benefits technology In terms of ease of use and risk perception while quality factors Institution And the cost of education does not affect the decision to open online education (MOOC) of undergraduate students in Bangkok.
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