MANAGEMENT OF THE INFLUENCE OF NETWORK CULTURE COMMUNICATION ON COLLEGE STUDENTS' VALUES

Abstract

The research topic “Management of the Influence of Network Culture Communication on College Student's Values” objectives 1) study the current situation of college students, and lay the foundation for the next part to explain how network culture affects values. 2) study the positive and negative impact of network culture on college students' values to study college students' values in the network culture environment. 3) managing the values of college students from the multi-dimensional roles of the government, schools, media, and college students themselves, to purify the network cultural environment and promote the physical and mental health of college students.

This study used a quantitative descriptive research design that selected three universities in Nanjing, China, and distributed 400 questionnaires. A total of 358 valid questionnaires were collected, with an effective recovery rate of 87.5%. The research period is from mid-January 2022 to the end of April 2022. Descriptive statistical analysis is mainly used to analyze the average score of each variable dimension. For those with high scores, it means higher recognition.

The finding showed that contemporary college students have good values in these five aspects: their life values focus on self-realization; Their moral values focus on justice and positive moral sense, and pursue self-interest; They have high political beliefs, are confident in the future of the country and the nation, and are willing to participate in politics. They pursue stable work and a good working environment. They pay more attention to rationality and consumption, function, and reality. Meanwhile, there are also a few interviewees who have inappropriate values. The influence factors of network culture on college students' values are complex and changeable.