Willingness of Digital Transformation of Chinese (Xiamen) Enterprises: Technology Acceptance Model with Perceived Risk
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Abstract
This article aims to study the relevant factors that influence the willingness and behavior of digital transformation enterprises. Whether manufacturing enterprises can realize digital leapfrog development is a question worth pondering. It is imperative to embed digital technology into the traditional manufacturing industry and promote its transformation. We take Xiamen's manufacturing industry as the research object, combined with the actual development of the current enterprises’ digital transformation, on the basis of the original technology acceptance model (TAM), adding the variable of perceived risk, and constructing the extended technology acceptance model. We use the structural equation model and questionnaire method, and we find that perceived usefulness and perceived ease of use have a positive impact, perceived risk has a negative impact, and perceived usefulness has a mediating effect between perceived ease of use and digital transformation attitudes, and digital transformation attitudes are perceived risk and digital transformation. There is a mediating effect between willingness. The digital transformation attitude produces a positive effect on the digital transformation intention, and the digital transformation intention also produces a positive effect on the digital transformation behavior. Our results provide insight into the measures to promote the digital transformation of enterprises.
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