THE DEVELOPMENT OF CHANG CHUN’S CULTURAL INDUSTRY FROM THE PERSPECTIVE OF RURAL REVITALIZATION

Abstract

The development of Changchun’s cultural industry from the perspective of rural revitalization in Jilin Province is closely intertwined with the region's cultural traditions, religious practices, and beliefs. Rural revitalization efforts emphasize not only economic growth but also the preservation and promotion of local culture, which includes traditional religious practices, folk customs, and deeply held beliefs that are central to rural identity. Jilin Province, with its rich cultural heritage, is home to diverse ethnic groups, including the Manchu, Korean, and Han people, each with its own unique religious and cultural traditions. These beliefs are often reflected in local festivals, rituals, music, and art, which are essential components of the cultural industry. As the cultural industry in Changchun develops, it plays a crucial role in preserving and promoting these cultural and religious traditions, turning them into valuable assets for both local communities and the broader economy. For example, religious festivals, traditional performances, and folk crafts can be promoted through cultural tourism, drawing visitors to rural areas and contributing to the rural economy. This not only helps preserve local traditions but also provides opportunities for cultural exchange and understanding. Furthermore, rural revitalization strategies that incorporate local beliefs and religious practices into cultural development efforts can strengthen community cohesion and identity, as these elements are often deeply connected to the social fabric of rural life. This article presented (1) the development of chang chun’s cultural industry from the perspective of rural revitalization in jilin province (2) Changchun success and failure of the development of cultural industry (3) Cultural industry cooperation is the cooperation between different industries, and (4) Enterprises are the main body of cultural industry cooperation.