STRATEGIC MANAGEMENT OF PROTECTION AND DEVELOPMENT OF HISTORICAL AND CULTURAL BLOCKS
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Abstract
The research objects of this paper are :(1) historical and cultural blocks; (2) Protection and development of historical and cultural blocks (3) Strategic management of protection and development of historical and cultural blocks. This study adopts mixed methods, including literature analysis, questionnaire survey, expert interview, field investigation and so on. The population is mainly composed of government managers, community service workers, cultural and artistic practitioners, regional residents, itinerant tourists and corporate investors. The data sources of the analysis and research are mainly collected through literature review, questionnaire survey, interview survey, photographic records, etc., and a variety of methods are used to analyze and process the data. The research results include :(1) related concepts and representative views of historical and cultural blocks; (2) reviewing the development process of historical and cultural blocks; (3) Forming strategic management guidelines for the protection and development of historical and cultural blocks.
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