EMBODIED COGNITION AND DIGITALIZATION OF INTANGIBLE CULTURAL HERITAGE IN THE INTELLIGENT MEDIA ERA
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Abstract
This study explores the integration of embodied cognition into the digitalization of intangible cultural heritage (ICH), enhancing user engagement and experience within the intelligent media era. Utilizing advanced technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI), the research aims to transform traditional ICH preservation into dynamic, living transmissions that maintain cultural essence while expanding accessibility. Methodologically, the study combines qualitative and quantitative approaches, including the Analytic Hierarchy Process (AHP) for assessing impacts and grounded theory for deeper narrative understanding. Results indicate that embodied cognition significantly enriches user interactions by enabling active participation and deeper emotional connections to cultural heritage, supported by a structured digitalization framework that categorizes processes into visual symbolism, sensory engagement, and reflective identity. This approach not only fosters a comprehensive understanding and appreciation of ICH but also promotes its sustainable transmission in the digital age.
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