ART MANAGEMENT AND CULTURAL DISSEMINATION OF BADASHANREN IN THE QING DYNASTY, THE PEOPLE'S REPUBLIC OF CHINA

Abstract

The objectives of this research were: (1) To Study and analysis and analyze the exchange and dissemination of Badashanren culture. (2) To systhesis of the inheritance and development of Badashanren culture on the field of contemporary art. (3) To Establish management models for the dissemination of art and culture among Badashanren in contemporary society. This research methodology was mixed-methods, including qualitative and quantitative research techniques such as literature reviews, participatory action research, and statistical analyses. The research centered on Nanchang City, Jiangxi Province, Explored key areas such as cultural exchange and dissemination, the integration of culture in the inheritance and development of contemporary art, and the data and models of the dissemination of Badashanren art and culture in contemporary society. The research findings were found that: 1) The analysis of the cultural dissemination style characteristics of Badashanren not only endows his works with high artistic value, but also has a profound impact on his cultural dissemination. 2) The average value for understanding the importance of Badashanren art in inheriting historical and cultural heritage is 3.58. The average value for   recognizing the importance of geographical environment in cultural dissemination is 3.61. Modern art management is the key to the development of cultural dissemination, and the average value is 3.6. Developing cultural tourism and increasing international visibility ranks highest with an average value of 3.7 The average value of promoting economic development through the development of cultural products reaches 3.71, the average value of further optimizing resource integration to enhance overall management efficiency is 3.41., the average values of the above items are concentrated between 3.41 and 3.71, with a standard deviation range of 1.077 to 1.228. This indicates that there are positive evaluations in multiple aspects.3) The key data and strategic models for the art management and cultural dissemination of Badashanren include: the construction of the Badashanren network platform,  the promotion and marketing model of the Badashanren network platform,  cooperation and public participation, cultural dissemination and international cooperation, the integration of cultural and creative development and market orientation, and the deepening of education and social influence.