STRATEGIC MANAGEMENT OF WANG GRAND COURTYARD FOR CREATIVE ECONOMY, SHANXI PROVINCE, CHINA

Abstract

This research paper studies the management strategies of Wang Grand Courtyard for creative economy, Shanxi Province, People's Republic of China. The objectives of the research are 1) to study and analyze the vastness and diversity of the value of the Wang Grand Courtyard and further enhances the living legacy and innovative development of the Wang Grand Courtyard under the perspective of creative economy; 2）to establishing a strategic management model for the protection, inheritance and innovative development of the Wang Grand Courtyard. The research method of this paper adopts mixed research method, combining qualitative analysis and quantitative analysis shout open. VOS viewer was used for literature analysis and SPSS was used for quantitative analysis of 400 questionnaire samples to provide theoretical basis and data support for this study. The research results will be based on the current management status of Wang Grand Courtyard cultural heritage site, deeply excavate the artistic value, cultural connotation, and economic value of Wang Grand Courtyard, construct a new management model in line with the current creative economy era, promote the development mode of multi-professional synergy, multi-space integration, and multi-party co-construction, and push forward the protection, inheritance, and innovative development of  Wang Grand Courtyard Cultural Heritage Site. Wang Grand Courtyard is not only a physical product of Jinshang economy, but also a carrier of Jinshang culture, which is of great significance in stimulating cultural vitality, enhancing the cultural awareness of local residents and promoting regional economic development.