CONTEMPORARY CONSTUMES DESIGNS FROM GAOSHAN ETHNIC CULTURE IN ZHANGZHOU CITY, THE PEOPLE'S REPUBLIC OF CHINA

Abstract

This article aims to explore the contemporary costumes design under the background of Gaoshan Ethnic costumes culture. 1) investigation and inscription Gaoshan Ethnic costumes Culture, costumes making process and costume significances. 2) Analysis, classification, and element extraction of Gaoshan Ehnic costumes characteristics, and analysis of contemporary Gaoshan costumes brands. This study adopts a mixed research method, combining qualitative and quantitative approaches, including field surveys, literature analysis, expert interviews, and questionnaire analysis. Qualitative research, guided by the United Nations, UNESCO, and the International Council on Monuments and Sites, explores ethnic culture, intangible heritage, and quality management. Following the Bura Charter Guidelines, it proposes a quality management plan for costumes culture. Quantitative analysis involves surveys on six factors-culture, costumes design, fashion, market, economy, and communication-yielding 230 valid data points, analyzed using SWOT to explore the Contemporary market development of ethnic costumes. The study, based in Zhangzhou, examines Gaoshan Ethnic costumes, documenting 14 groups with a focus on Paiwan attire. The results show that it recreates a traditional Paiwan women's outfit and categorizes elements such as tops, bottoms, colors, patterns, materials, and accessories to compile a Gaoshan traditional costumes display. Extracted elements are used for Contemporary costumes innovation. This research contributes to preserving Gaoshan traditional costumes, inheriting craftsmanship, promoting ethnic elements, and fostering sustainable economic, cultural, and social development in Zhangzhou’s Gaoshan communities.