THE DEVELOPMENT OF TRADITIONAL GUAN KILN POTTERY TOWARDS CREATIVE CULTURAL PRODUCT FOR CONTEMPORARY CHINESE LIFESTYLES

Abstract

The purpose of this paper through study the artistic characteristics and aesthetics of Guan kiln pottery to study contemporary Chinese lifestyles and daily-use products, and to integrate the methods and strategies adopted by Thai and Western home product entrepreneurs and designers when promoting products to contemporary target groups. The aim is to design cultural and creative products for home decoration that align with contemporary Chinese lifestyles. To study the artistic characteristics and aesthetics of Guan kiln pottery, literature research, interviews, and field surveys were used. To study contemporary Chinese lifestyles and daily-use products, literature research and interviews were employed.  To design cultural and creative products for home decoration that fit contemporary Chinese lifestyles, a creative research method was applied for experimentation, and the results of the experiments were used for product development. Results: This study ultimately analyzes the artistic characteristics and aesthetics of Guan kiln pottery, the user demands for contemporary Chinese home products and the marketing strategies of Thai and Western home product brands, Finally, developed a series of home cultural and creative products through design practice, to support the conclusions drawn from the first three aspects.