The Development of Competencies among Grassroots Entrepreneurs in the Production of Processed Durian Products in Bukit Subdistrict, Cho Airong District, Narathiwat Province
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Abstract
The objectives of this research were to 1) study the development of competencies among grassroots entrepreneurs involved in producing processed durian products, 2) investigate a structural equation model of the development of competencies among grassroots entrepreneurs in the production of processed durian products. The research methodology includes a quantitative research approach, using questionnaires to collect data from a sample group of 110 entrepreneurs engaged in processed durian product production in Bukit Subdistrict, Cho Airong District, Narathiwat Province, The statistical methods employed in this research include frequency distribution, percentage, mean, standard deviation, and Structural Equation Modeling (SEM) for data analysis. The findings indicated that 1) The development of competencies for market competitiveness among grassroots entrepreneurs producing durian processed products is generally high. The area with the highest mean value is the development of competitive advantage, followed by management, and the lowest is business network development; 2)The structural equation model for fostering the competency development of grassroots entrepreneurs of processed durian products provides a path model of causal relationships in terms of marketing mix management, there is a relationship in the form of a positive direct cause from management, business network development, and entrepreneurial competency. Further, marketing mix management has a positive indirect causal relationship through management, competitive advantage development, and business network development.
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