Success in Sustainable Community Enterprise Operations in Pathum Thani Province, Thailand
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Abstract
This study aims to (1) examine the participation and management processes of community enterprise members in Pathum Thani province and (2) evaluate the success of sustainable community enterprise operations in Pathum Thani province. This quantitative study collected data from 362 representatives of community enterprise members in Pathum Thani province, using stratified random sampling based on population proportions. The research tool was a questionnaire, and data were analyzed using statistical software. The statistical methods included percentage, mean, standard deviation, and stepwise multiple regression analysis. The study found that (1) Member participation in community enterprises was high in all aspects: participation in decision-making, evaluation, development, and benefit-sharing, respectively. As community enterprise management processes, all aspects were at a high level: directing, controlling, planning, staffing, and organizing, respectively. (2) The success of sustainable community enterprise operations was in all aspects, including production, management, finance and investment, and marketing. Additionally, the study found that member participation and community enterprise management processes positively influence the success of sustainable community enterprise operations in almost all cases, with statistical significance at the 0.05 level. Additional guidelines for developing community enterprises in Pathum Thani province should consider internal organizational factors, such as continuous product development, and external organizational factors, such as promoting knowledge of sales channels in modern marketing.
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