The Role of Social Media in the 2011 Tahrir Square Movement in Egypt
Main Article Content
Abstract
Social media played a vital role in shaping a public sphere under authoritarian conditions during the 2011 Tahrir Square movement in Egypt. Drawing on Habermas’s (1989) concept of the public sphere, this paper examines how social media—particularly the Facebook page “We Are All Khaled Said”—catalyzed civic engagement and political mobilization. Using a literature review and rhetorical discourse analysis, the study applies resource mobilization theory (Carty, 2014; Tilly, 2004) to conceptualize social media as a modern tool for public participation. While previous research has explored the general role of social media during the movement (Abdulla, 2023; Alaimo, 2015), few have focused on the rhetorical power of specific platforms in resisting authoritarian control. This study fills that gap by analyzing how the persuasive messages and narratives of “We Are All Khaled Said” empowered citizens, strengthened collective identity, and challenged the Mubarak regime. Findings reveal that the rhetorical strength of social media discourse transformed digital spaces into powerful arenas of democratic resistance, illustrating how online communication can mobilize social action and sustain public discourse even in constrained political environments.
Highlights
The study explores how social media strengthened the public sphere under authoritarian conditions during Egypt’s 2011 Tahrir Square movement.
It applies Habermas’s concept of the public sphere and Resource Mobilization Theory to interpret the digital mobilization process.
Rhetorical discourse analysis of the Facebook page “We Are All Khaled Said” reveals how persuasive messages catalyzed collective action.
Findings show that ethos, pathos, and logos in social media messages enhanced civic engagement and challenged the state narrative.
The study demonstrates that social media can operate as a resource for political participation and democratic expression in authoritarian regimes.
Article Details

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Copyright: CC BY-NC-ND 4.0
References
Abdulla, R. (2023). Social media, the public sphere, and public space in authoritarian settings: A case study of Egypt’s Tahrir Square and 18 years of user generated content. Social Media + Society, 9(1), 1-14.
Alaimo, K. (2015). How the Facebook Arabic page “We are all Khaled Said” helped promote the Egyptian revolution. Social Media + Society, 1(2), 1-11.
Boeder, P. (2005). Habermas’ heritage: The future of the public sphere in the network society. First Monday,10(9). doi:10.5210/fm.v10i9.1280
Browning, E. (2018). Rhetorical analysis (pp. 21-34). In Moser, A. (Ed.). Let’s get writing! Roanoke, VA: Virginia Western Community College Educational Foundation.
Carty, V. (2014). Arab Spring in Tunisia and Egypt: The impact of new media on contemporary social movements and challenges for social movement theory. International Journal of Contemporary Sociology, 51(1), 51-80.
Etantawy, N., & Wiest, J. (2011). Social media in the Egyptian revolution: Reconsidering resource mobilization theory. International Journal of Communication, 5, 1207-1224.
Flew, T. (2014). Media convergence. Encyclopaedia Britannica. Retrieved from http://www.britannica.com
Fraser, N. (1992). Rethinking the public sphere: A contribution to the critique of actually existing democracy (pp. 109-142). In Calhoun, C. (Ed.). Habermas and the public sphere. Cambridge, MA: MIT Press.
Garman, A. (2019). The public sphere and journalism. Retrieved from https://oxfordre.com/communication
Ge, J., & Gretzel, U. (2018). Emoji rhetoric: A social media influencer perspective. Journal of Marketing Management, 34(15-16), 1272-1295.
Ghonim, W. (2012). Revolution 2.0: The power of the people is greater than the people in power: A memoir. New York, NY: Houghton Mifflin Harcourt.
Gerbaudo, P. (2012). Tweets and the streets. London, England: Pluto Press.
Gladwell, M. (2010). Small change: Why the revolution will not be tweeted. The New Yorker. Retrieved from http://www.newyorker.com/magazine/2010/10/04/small-change-3
Habermas, J. (1989). The structural transformation of the public sphere. Cambridge, MA: MIT Press. (Original work published 1962)
Herrera, L. (2014). Revolution in the age of social media. New York, NY: Verso.
Howard, P. N., & Hussain, M. M. (2011). The role of digital media. Journal of Democracy, 22(3), 35-48.
Iosifidis, P. (2011). The public sphere, social networks and public service media. Information, Communication & Society, 14(5), 619-637.
Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of social media. Business Horizons, 53(1), 59-68.¬
Kendall, D. (2005). Sociology in our times. Belmont, CA: Wadsworth Publishing.
Kellner, D. (n.d.). Habermas, the public sphere, and democracy: A critical intervention. Retrieved from http://www.davidtinapple.com/comaff/Habermas_Public_Sphere_Democracy.pdf
Khamis, S., & Vaughn, K. (2011). Cyberactivism in the Egyptian revolution: How civic engagement and citizen journalism tilted the balance. Arab Media and Society, 14. Retrieved from http://www.arabmediasociety.com/?article=769
Langman, L. (2005). From virtual public spheres to global justice: A critical theory of interworked social movements. Sociological Theory, 23(1), 42-74.
Lanham, R. A. (2010). The electronic word: Democracy, technology, and the arts. Chicago, IL: University of Chicago Press.
Lim, M. (2012). Clicks, cabs, and coffee houses: Social media and oppositional movements in Egypt, 2004–2011. Journal of Communication, 62, 231-248.
Lynch, M. (2011). After Egypt: The limits and promise of online challenges to the authoritarian Arab state. Perspectives on Politics, 9, 301-310.
Mason, P. (2012). Why it’s kicking off everywhere: The new global revolutions. London, England: Verso.
Marshall, P. (2004). New media cultures. London, England: Bloomsbury Academic.
O’Mahony, P. (2021). Habermas and the public sphere: Rethinking a key theoretical concept. European Journal of Social Theory, 24(4), 485-506.
Preston, J. (2011). Facebook and YouTube fuel the Egyptian protests. The New York Times, p. A10. Retrieved from https://www.nytimes.com/2011/02/06/world/middleeast/06face.html
Stumpel, M. (2009). The Habermasian implications of the Twittersphere. Retrieved from http://marcstumpel.wordpress.com/2009/10/04/the-habermasian-implications-of-the-twittersphere
Suarez, S. L. (2011). Social media and regime change in Egypt. Campaigns & Elections, 32(300), 30-31.
Susen, S. (2011). Critical notes on Habermas’s theory of the public sphere. Sociological Analysis, 5(1), 37-62.
Tilly, C. (2004). Social movements, 1768–2004. Boulder, CO, USA: Paradigm Publishers.
Tufekci, Z., & Wilson, C. (2012). Social media and the decision to participate in political protest: Observations from Tahrir Square. Journal of Communication, 62, 363-379.
Tusa, F. (2013). How social media can shape a protest movement: The cases of Egypt in 2011 and Iran in 2009. Arab Media and Society, 17, 1-14.
We Are Social. (2021). Digital 2021 April global statshot report. New York, NY: We Are Social.
Williams, K. (2014). The role of social media and the Egyptian uprisings (Master’s thesis). Karlstad University, Karlstad, Sweden.
Warner, M. (2002). Publics and counterpublics. Public Culture, 14(1), 49-90.