Community Home Support Quality of Elderly Care Service Based on SERVQUAL Model in the New Asia Sport Community, Guandu District, Yun Nan Province, China

Abstract

The purposes of this research were; 1) to study the elderly home care support services management pattern of the New Asia Sport Community, 2) to study the level and the factors affecting the elderly home care support service quality of the New Asia Sport Community, 3) to reconstruct the SERVQUAL Model to support the elderly care service quality of the New Asia Sport Community. This study mainly utilizes two theories, including service quality and SERVQUAL model. This research adopts a quantitative method to investigate the community home care service in the New Asia Sport Community, the data is mainly secondary data from the government website and other scholars' studies. Primary data comes from the results of the questionnaire survey and interviews. According to the Taro Yamane formula to calculate the sample size of 260, through random sampling questionnaires, the data analysis with social statistical methods, to clone the Cronbach model to verify the reliability of the data collection, then use the mean, mode, median to determine the service quality in the New Asian Sport community, finally reconstructing the SERVQUAL model to support the elderly care service quality of the New Asia Sport Community.
The results revealed that: it was found that 94.5% of the elderly preferred to live in their familiar place, and the New Asia Sport community home care service had a high level of satisfaction with reliability, responsiveness, and safety based on the SERVQUAL model questionnaire. Through data analysis, it was found that the five dimensions in the SERVQUAL model have different degrees of influence on the community home care service quality of the New Asia Sport community. However, the recommendation given to the community is that the quality of home care services in this community should be improved mainly in terms of tangibility and empathy.