Market People: Change and Relation among Food Retailers in Wet Market in Khon Kaen City

Abstract

Wet market and food retailer are phenomena in Thailand for a very long time. Especially, food retailer which has an essential role of driving force in economic system. The objectives were to study the food retailers’ modification and the relation among those food retailers in wet market in Khon Kaen province. The individual is used as the unit of analysis. The setting of the study was 3-area which are Tetsaban I market, Kumhai market, and Sumran market. A total of 161 participants is food retailers from each wet market. The data collected were analyzed using both univariate and bivariate data. The finding result based on this study revealed that the present market rent area has been expanding from the former times, and the rent increased for area rental (Previously, the trade is at 49.80 bath per day, the current trade is 67.14 baht per day). The analysis of the relation between factors and retailers’ profit in a present day found that the daily investment caused the profit at statistical significance of 0.05 – the investment has an impact cause to the profitability. Therefore, the local municipality should provide and publicize in order to stimulate the economy by focusing on investment in market. Further, Encouragement in walking wet market which is the cultural market and identity market of Khon Kaen for economic growth.