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This paper aims to explore and investigate the relevant understanding of theoretical frameworks, concepts and paradigms that explain and describe the cultural revitalization of ethnic groups and indigenous people. Meanwhile, it critically questions the cultural definition and the way of life of local people generated in the modern society, which is consistent to and harmonized with the power of the twenty-first century neoliberalism. Besides, the paper also indicates that various concepts and theories defined and determined the cultural succession and preservation among ethnic groups are connected to the identity politics, process of cultural commodification, capitalist agenda, consumerism and tourism industries.
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ศูนย์มานุษยวิทยาสิรินธร (องค์การมหาชน), กรุงเทพฯ, ประเทศไทย
copyrights@ Journal of Anthropology, Sirindhorn Anthropology Centre (JASAC)
Princess Maha Chakri Sirindhorn Anthropology Centre, Bangkok, Thailand
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