Tasting Fame: The Role of Celebrity Chefs in Transforming Gastronomy
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Abstract
This article examines the complex interplay between food, celebrity culture, and culinary authority through an anthropological perspective. The emergence of celebrity chefs has profoundly influenced the culinary world, shaping societal perceptions and affecting consumer behavior and food culture. By analyzing the roles of key figures, the article demonstrates how celebrity chefs extend beyond their culinary skills to become cultural icons capable of setting trends and standards in gastronomy. The article is structured into three parts: the first introduces the concepts of food culture, eating culture, and gastronomy; the second investigates the influence of celebrity culture on the culinary field, and the third explores the power dynamics and cultural impact of celebrity chefs in contemporary gastronomy. The article concludes by underscoring the significant role of celebrity chefs in transforming culinary practices and public engagement with food, positioning them as pivotal figures in the modern culinary landscape.
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