Develop Product form and Increase Distribution Channels Wicker Product from Sedge, Don Chik Sub-district, Phibun Mangsahan District, Ubon Ratchathani Province

Abstract

        The objectives are 1) To study the potential and problem conditions Of Don Chik Sub-district, Phibun Mangsahan District, Ubon Ratchathani Province. 2) To study the history, pattern wisdom of Wicker product, Don Chik Sub-district, Phibun Mangsahan District Ubon Ratchathani Province. 3) To study the general conditions of the wicker occupation group in Don Chik Sub-district, Phibun Mangsahan District Ubon Ratchathani Province. 4) To Develop wicker product form Sedge To be diverse. 5) To increase the distribution channels for the wicker product group of Don Chik Sub-district, Phibun Mangsahan District Ubon Ratchathani Province. In this research, a population group was chosen to be a group of wicker occupation group, Village No. 13, Ban Don Yai, Don Chik Sub-district, Phibun Mangsahan District. Ubon Ratchathani Province, consisting of 10 people and the researcher selected samples group from the population group by specific selection method. Make a sample of Basketry wicker occupation group, Village No. 13, Ban Don Yai, Don Chik Sub-district, Phibun Mangsahan District, Ubon Ratchathani Province, amount 10 people and tools used for data collection are 1) interview form 2) demand survey form 3) a new design proposal form for wickerwork products from the papyrus 4) satisfaction form interview for new product model Developed from a sample Data analysis using content analysis.
        The research Results were:
        1.The problem of the population in the area is the debt burden within the household. Causing the main income to be insufficient for expenses The Don Jig Subdistrict Administration Organization has a joint solution to the problem in cooperation with social funds. In increasing revenue for the community Which includes the establishment of a basketry occupation group (Product type from papyrus) to increase revenue for the community as another way.
        2.Wicker product from Sedge Of Don Chik sub-District Phibun Mangsahan District Ubon Ratchathani Province is a traditional knowledge of the community which has a distinct local area pattern The highlight of the product is The pattern will look embossed and dimensional. Different from patterns of other sources.
        3.Don Chik Sub-district Phibun Mangsahan District, Ubon Ratchathani Province, has established a wicker occupation group. Which is licensed by the Office of Industrial Affairs Ubon Ratchathani province and be allowed to show community product standard marks The certified product is "Type of Sedge Product" of Village No. 13, Don Yai Village, Don Chik Sub-district, Phibun Mangsahan District. Ubon Ratchathani province.
        4.Product forms from Sedge of wicker occupation group in Village No. 13, Don Yai Village, Donchik Sub-district, Phibun Mangsahan District Ubon Ratchathani Province Found that the main form of the product is Kratib, rice mat, tissue box which considered that the community still has limitations on the product forms that should be more diverse than it is So that consumers can choose according to their needs The researcher then developed the product forms. By bringing patterns that are unique to the community To be put in the form of new products forms To present the members of the wicker occupation group found that the development of new product forms from Sedge. The researcher has developed 3 new product forms, Mini rice bucket key ring, Storage box with a lid and the bottom can be ventilated with a lid With the pattern of the community that is the uniqueness of the product.
        5.To increase distribution channels for the products of the wicker occupation group of Don Chik Sub-district, Phibun Mangsahan District, Ubon Ratchathani Province. The results of the study of the distribution channels of wicker products from Sedge Of basketry group in Village No. 13, Don Yai Village, Donchik Subd-istrict, Phibun Mangsahan District, Ubon Ratchathani Province Most of them are made to order according to the consumers' orders rather than being distributed by oneself. From the interviews with the members of the group Found that the members still want to increase the distribution channels of the group's products and therefore the researchers have increased the distribution channels By suggest the members of the group together To open a shop selling community products which the researcher agreed that If there is integration of group members will definitely be able to set the middle price for the product.