Factors Related to Cricket Protein Adoption in Australia

Abstract

          The objectives of this research were to 1) study the factors related to consumers’ adoption of cricket protein in Australia and 2) present the approach to increasethe adoption of cricket protein among consumers in Australia. This study was a quantitative research. The sample group included 400 people, aged 20-44,  resided in Perth, Australia who were selected by simple random sampling. A questionnaire was used as the tool for the data collection, and the statistics for the data analysis were an exploratory factor analysis.
          According to the research findings:
          1) In regard to the factors of the consumers’ adoption of cricket protein in Australia, there were six factors: attitude, perceived behavioural control, subjective norm, food neophobia, food format from cricket protein, and consumers’ acceptance.
          2) The approach to encourage the adoption of cricket protein among consumers in Australia include building a positive attitude and awareness byproviding knowledge and information to guarantee the safety of consuming crickets and crickets are good source of protein for health. Furthermore, nutritionists, environmentalists, and campaigners should be encouraged to become influencers recommending, the consumption of cricket protein to public. In addition, processed foods from crickets can also lessen the fear of eating crickets; for example, cricket powder, cricket pasta, cricket chips, cricket energy bars, bakery, or other types of cricket protein, thus increasing the likelihood of adoption.