Marketing Mix Factors Affecting the choice of Food Ordering Service Delivery Through the Application

Abstract

          The purpose of this research was to study the factors affecting the online purchasing decision of cement board construction products among consumers in Samut Sakhon Province. The sample group used in this research was 400 samples of consumers of products via online channels in Samut Sakhon. The data collection tool was used in the form of an online questionnaire. Then used to analyze the statistical data as well. Descriptive statistics (percentage, mean, standard deviation) and inferential statistics (t-test, One-way ANOVA Correlation Multiple regression analysis) under statistical significance at a confidence level of 0.05.
          The results showed that Most of the respondents were males of 240 people, most of them were between the ages of 21-30 years, single status 295 people, with a bachelor's degree 251 people were in the group of private company employees. and have an average monthly income during 20,001–30,000 baht per month by statistical hypothesis testing, It was found that consumers with different personal factors (gender, age, education level) have different purchasing decisions for cement board products online, It was found that the market factors affect the purchase decision of the product construction of cement board online for consumers in Samut Sakhon province. The marketing factors that affect the consumers' decision to buy cement board construction products online best in Samut Province, in descending order are Physical evidence followed by Process, Promotion, Product marketing factor, respectively under the statistical significance level at the confidence level of 0.05.