Guidelines for the Operation of Metal Sheet Roof Rolling Business A Case Study : Startech Steel Co., Ltd.

Abstract

          The purposes of this research were 1) to study the current situation, operational problems, behavior and marketing mix factors affecting purchasing decision 2) present guidelines for metal sheet roof rolling business: a case study of Startech Steel Co., Ltd. The sample group consisted of 384 customers, entrepreneurs and metal sheet roof rolling business executives, with the total number of 24 branches. The research instruments included interview form, questionnaires and group discussion. The statistics used were the mean, standard deviation and exploration factor analysis (EFA) by orthogonal rotation using Varimax method.
          The research results were found that: The operation according to the principle of 6M management was found that it consisted of a budget allocation, materials and equipment used in the operation, a plan of purchasing, production planning and delivery, competition in marketing mix strategies and a long time mechanical problems. The marketing mix factors affecting decision on purchasing metal sheet roof consisted of impressive service, people, product quality, administration, excellent service and worthiness. And The guidelines for the operation of metal sheet roof rolling business were as follows: 1) On aspect of personnel, there should be a manpower planning, training and various benefits that should be received. 2) On aspect of finance and accounting,  there should be a debt control and collection and continuous inspection. 3) On aspect of materials and equipment, there should be a plan of using raw materials and linking data with the machine control department to show the current stock of raw materials in a real time. 4) On aspect of management, there should be a system of purchasing, production to link purchasing and production information to show the current stock in a real time. 5) On aspect of marketing, there should be training sales staff, structural design, various raw materials, collecting product information that customers needed for analyzing, budgets should be prepared to present worthiness of the promotion. 6) On aspect of machinery,  a monthly maintenance plan should be prepared, there should be training a proper usage, a person responsible for inspecting, inspection and machine maintenance should be prepared.