Developing a System for Using Discount Coupons in the 7-Eleven Application

Abstract

          The research study involves the development of a system for using discount coupons in the 7-Eleven application, as they are currently encountering problems while providing these services to paying customers in 7-Eleven stores. Therefore, it is important to conduct research to find the root cause of the delays in the payments caused by the use of discount coupons and online coupons and propose a solution to speed up the process of scanning payments via True Money Wallet in the 7-Eleven app. The goal of this study is to make it simpler for all 7-Eleven members to use coupons when paying with True Money Wallet in the 7-Eleven app. The perspectives of 7-Eleven store staff, regarding the workflow reduction of using coupons while scanning to pay via True Money Wallet on the 7-Eleven app were also examined as part of this study.
          Because the current 7-Eleven convenience stores have organized promotions or distributed coupons for various discounts in order to encourage customers to buy more products, there have been more sales and a higher True Money Wallet balance. Currently, the 7-Eleven app provides convenience for customers to get updates about promotions and also accepts payments through the app. As a matter of fact, due to the growing epidemic during COVID-19, there has also been an upsurge in spending on the True Money Wallet application.
          A Google Form questionnaire was used to collect data from customers who use the service and employees at 7-Eleven locations. The study's findings revealed that payment via the True Money Wallet system and the use of discount coupons via the 7-Eleven app affect people differently depending on their gender, age, education level, and income. Contemporary retail marketing mix, promotion, and high-level pricing were the most influential factors in the development of the discount coupon system in the 7-Eleven application.