Community Potential to Develop Integrated Sustainable Creative Tourism based on Sufficeiency Economy in Na Prang Village, Khlong Kwang Sub – District Nathawee District, Songkhla Province

Abstract

          The objectives of this research were the potential for sustainable tourism development in Na Prang Village and to develop a strategic plan for sustainable creative tourism development in Na Prang Village. This research was a qualitative research. These include: community study tour, and in-depth interviews through SWOT analysis. The data were obtained from 24 key informants belonging to all stakeholders, including public, private, community, and tourists through in-depth interviews and contents analysis.
          The following were the results:  1) Na Prang village has the potential to become a sustainable creative integrated tourism destination because of the village was located in suitable location.There were cultural tourism resources and outstanding history, community participation in tourism activities because of community aware of the conservation of tourism resources. 2) The strategic vision of Na Prang Village created brand under 4 strategies which consist of environment conservation, cultural preservation and mental development, local economic development and integrated sustainable community development strategies. Na Prang was to be developed as a tourism hub in Nathawee district with environmental standards and a tourism destination based on sufficiency economy.