Approach to Improve Service for People of Muang Kao Subdistrict Municipality, Muang Khon Kaen District, Khon Kaen Province

Abstract

         This paper aimed to study 1) the service satisfaction of Muang Kao Subdistrict Municipality, Muang Khon Kaen District Khon Kaen Province, 2) SWOT and TOWS Metrix, and 3) to suggestion the guidelines for development of services of Muang Kao Subdistrict Municipality, Muang Khon Kaen District Khon Kaen Province. Population were the people whom lived in the Muang Kao Subdistrict Municipality, Muang Khon Kaen District Khon Kaen Province. The sample was calculated using the method according to the formula of Taro Yamane for 400 people from Taro Yamane theory. The sampling was random sampling according to the proportion of the population of each village. The tool used was a questionnaire to measure satisfaction in all 4 aspects: service staff; service channels, service process, and facilities. Data analysis by percentage, mean and standard deviation, according with SWOT and TOWS Matrix.
          The study found that: the people's level of satisfaction with the services of Muang Kao Subdistrict Municipality, Muang Khon Kaen District Khon Kaen Province in overall and all aspect, satisfaction was at a high level, including service staff, service channels, service process and facilities. Finally, SWOT and TOWS Metrix for set the guidelines for the development of services of Muang Kao Subdistrict Municipality, Muang Khon Kaen District Khon Kaen Province is divided into 4 projects as follows: Project 1 Increase public service facilities, Project 2 Morning Talk, Project 3 Outstanding Service Municipality Employees, and Project 4 Create service standards for the public.