The Creation of innovation and Effectiveness of Innovative for Thai Automotive Industry
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Abstract
The objectives of this research were to 1) the relationship of causal factors affecting innovation, 2) the relationship between innovation and the effectiveness of innovation in the Thai automotive industry. This study was quantitative research. The sampling included automotive industry entrepreneurs and service users, the total sample of 435 persons and selection by purposive sampling and simple random sampling. The research tool was a questionnaire. The data were analyzed by simple regression analysis and multiple regression analysis.
The research findings were as follows, the causal factors, viz. knowledge management, technology management strategic leadership and employees' innovative behavior had significantly positive effect on innovation. Furthermore, the creation of innovation positively affected the effectiveness of innovation in the Thai automotive industry. All 5 observable variables, namely product innovation, process innovation, technological Innovation, service innovation and marketing innovation positively affected the effectiveness of innovation in the Thai automotive industry significantly. Which the knowledge/findings from this research are beneficial to automotive industry business organizations in using them for analysis, planning, strategy development of factors affecting innovation creation and develop various innovations in the organization to be more effectiveness.
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