Guidelines for adding value to local Thai community products

Abstract

           This article aims to present guidelines for adding value to local Thai community products through methods of making local community products to increase their value to gain more income back to local communities and product producers. Importantly, local community product producers must consider major factors involved in value-adding to local community products by focusing on raw material, packaging, product value, and product image. Moreover, this article suggests guidelines for adding value to local products that should pay attention to innovation as it affects consumers on whether to buy the local community product or not. Therefore, local community product producers should focus on producing products over innovation concepts by considering newness, customer satisfaction, sufficient income, and social responsibility as production criteria or applying innovations as a part of the product adding value for local community products according to the linking described in this article.