The Influence of Intrinsic Motivation Affects the Intention to Increase Entrepreneurial Ability of Maejo-Chumphon University Students
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Abstract
Nowadays, self-employed businesses are a prevalent occupation. However, many new entrepreneurs are unsuccessful in their businesses due to a lack of knowledge and ability to be an entrepreneur. Hence, learning to increase entrepreneurial ability is necessary. Providing intention and determination in learning will result in students succeeding in increasing their entrepreneurial abilities. Therefore, this research aimed 1) to study intrinsic motivation, such as entrepreneurial attitude and perceived readiness to be an entrepreneur, affecting the intention to increase the entrepreneurial ability of Maejo-Chumphon University students, and 2) to study subjective norms, affecting the intention to increase the entrepreneurial ability of Maejo-Chumphon University students. This research was quantitative. A sample group in this research was 160 students studying at Maejo-Chumphon University. Purposive sampling, which is non-probability sampling, was used to select samples. A closed-ended multiple choice questionnaire with a 5-point Likert-Scale was used as a tool of this research to collect data from November 1- December 31, 2566. Descriptive statistics were employed to describe the general characteristics of the respondents. Pearson correlation analysis was used to test the relationship between independent variables. Multiple regression analysis was applied to test the hypotheses of this research.
The outcomes were as follows: 1) Entrepreneurial attitude and perceived readiness to be an entrepreneur significantly affect the intention to increase the entrepreneurial ability of students of Maejo-Chumphon University. 2) Subjective norms also significantly influence the intention to increase entrepreneurial ability. Additionally, perceived readiness to be an entrepreneur is most influential, followed by entrepreneurial attitude and subjective norms. 3) The interaction effect between females and subjective norms strongly and significantly influences the intention to increase entrepreneurial ability compared with males.
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