The Model of Management Industry Tourism Influenced Advantage Competitive in lao People’s Democratic Republic

Abstract

          The objectives of this research are 1) to study factors that influence competitive advantage in the Lao People's Democratic Republic 2) to analyze the relationship between factors of the tourism industry management model that influence competitive advantage. in the Lao People's Democratic Republic 3) To present a tourism industry management model that influences competitive advantage in the Lao People's Democratic Republic. This research is mixed methods research. The population is tourists who come to travel. In the Lao People's Democratic Republic, there were 1,604 cases the total sample size was 400 people. As for the qualitative research, A purposive random sampling method was used for 15 people. The instrument used to collect data was a questionnaire and used structural equation modeling techniques.
          The results of the research found that 1) The management style of the tourism industry influences the competitive advantage in the Lao People's Democratic Republic at a high level 2) Factors of tourism industry management style have both direct and indirect influence on competitive advantage in the Lao People's Democratic Republic. 3)Tourism industry management style influences competitive advantage in the Lao People's Democratic Republic. and are interconnected with competitive advantage.