Presenting Techniques of ‘Northernness’ in Thai Entertaining Media, 1976 – 2021

Abstract

          This research aims to analyze presenting techniques of ‘Northernness’ in Thai entertaining media, during 1976 – 2021.  Content analysis is applied to study eleven novels; four television scripts; and seven movie scripts.The research finds four aspects of presenting techniques of ‘Northernness’ in the data studied, including through the plot; characters; setting and atmosphere; and the language.  The detail is as the following.  1) Presenting through the plot, this is subjected to types of the media. The novels studied present ways of life in Thai norther rural areas, while television dramas present the time-travel plot, and the movies present stories of love.  2) Presenting through characters, The producers focus on presenting ‘Northernness’  includes beliefs; performances; values; costume; traditions; dialect; and conducts through the characters' words and actions. Creating characters who speak the northern dialect; and show the local performances. And appearance of characters is northern people who dress the local costume.  3) Presenting through setting and atmosphere, including places and geography of villages; mountains; and cultural settings of the northern.  The ‘northernness’ shown is about ways of life; traditions; and art and culture.  4) Presenting through the language, the northern dialect is used in the narration and in conversations of characters.  This makes the stories realistic and conveys the ‘northernness’ to readers and audiences.